The Puerto Rican star’s 12-track project brings together pioneers including Ivy Queen, Don Chezina and Jowell & Randy while creating a platform aimed at developing the next generation of urban talent.
After more than two decades helping shape the sound of reggaetón, Wisin is turning his experience into something bigger than a new album.
The Puerto Rican artist has launched Universidad del Perreo, a 12-track project released through his independent label, La Base Music Group, that celebrates the roots of reggaetón while looking toward the genre’s future.
The concept was first introduced through a mysterious university-themed campaign before being revealed as the identity of Wisin’s latest musical chapter. But according to the veteran hitmaker, the idea extends far beyond branding.
Universidad del Perreo brings together several influential names from across the urban music movement, including Ivy Queen, Don Chezina, Jory Boy, Jowell & Randy, Trébol Clan, Franco El Gorilla and Juanka El Problematik. Mexican artist El Bogueto also joins the project, reflecting reggaetón’s continuing expansion throughout Latin America.
Colombian singer Kapo is presented as the first “graduate” of the musical university, symbolizing Wisin’s broader goal of connecting the genre’s established generation with emerging artists.
For Wisin, the project is rooted in the idea that reggaetón deserves to have its history documented, celebrated and taught with the same seriousness given to other major Latin music traditions.
“As I’ve always said, it has been a collective effort,” Wisin told Billboard. He noted that conversations around salsa, merengue, bolero and tropical music should also include the history of reggaetón — a movement that has grown from an underground sound into one of the dominant forces in global popular music.
The album also represents a return to the foundational rhythms and production styles that helped define the genre during its early rise.
According to Wisin, Universidad del Perreo was designed to reconnect listeners with “the original sound” that opened doors for generations of Latin urban artists.
That historical perspective is also expected to become part of a wider educational initiative. Wisin revealed that plans are underway for masterclasses featuring major figures from urban music, including himself and several of his longtime colleagues.
The goal is to transform Universidad del Perreo from a recording project into a platform where younger creatives can learn about songwriting, performance and music production directly from artists who helped build the movement.
The project arrives as Wisin continues evolving both creatively and professionally, entering a new management chapter while maintaining control of his musical vision through La Base Music Group.
For an artist whose career has stretched across multiple eras of reggaetón, the idea behind Universidad del Perreo feels fitting: honor the pioneers, preserve the sound and create space for the artists who will carry it forward.
After years of hits, collaborations and reinvention, Wisin is no longer simply participating in reggaetón’s history. He is helping teach it.
Photo by Alejandro Melendez
