The reggaetón superstar brings the colors of Colombia to Erewhon’s iconic smoothie menu while supporting youth education and creativity through his foundation.
J Balvin continues to expand his cultural influence beyond music. The Colombian global superstar has partnered with luxury grocery retailer Erewhon to launch his own limited-edition beverage, the “Chimba de Smoothie,” a vibrant creation inspired by the colors of the Colombian flag and designed to celebrate both national pride and community impact.
The eye-catching smoothie features layered shades of yellow, blue, and red, mirroring the colors of Colombia’s beloved flag, known worldwide as La Tricolor. The launch coincides with Colombia’s participation in this year’s FIFA World Cup festivities and follows Balvin’s appearance at the tournament’s Opening Ceremony in Mexico.
The name “Chimba” carries special significance for the Medellín-born artist. Widely used in Colombian slang, particularly in Medellín, the term is often used to describe something exceptional, exciting, or simply “awesome” — a fitting description for a collaboration that blends culture, creativity, and philanthropy.
Joining an Exclusive Latino Club at Erewhon
With this collaboration, J Balvin becomes only the third Latino artist to receive a signature Erewhon smoothie and the second Colombian to do so. Previously, Mexican-American singer Becky G launched her own smoothie in 2023, while Colombian-American artist Kali Uchis followed with a limited-edition flavor in 2025.
The partnership highlights the growing influence of Latino artists in lifestyle, wellness, and consumer culture, extending their reach far beyond the music industry.
A Smoothie Inspired by New York and Colombia
The collaboration was unveiled through a promotional video shared on Erewhon’s social media platforms. In the clip, Balvin is seen walking through the streets of New York City carrying one of Erewhon’s signature cups while his song “Tonto” plays in the background. The track holds personal significance for the singer, featuring the voice of his son, Rio.
The video follows Balvin into the kitchen as he personally prepares the smoothie, beginning with a raspberry-red base before assembling the colorful layered drink. The final reveal showcases a beverage that proudly represents Colombian identity in every sip.
The “Chimba de Smoothie” is available at Erewhon locations in both Los Angeles and New York City, giving fans on both coasts the opportunity to experience the artist’s latest creation.
Giving Back Through Vibra en Alta Foundation
Beyond its visual appeal and celebrity connection, the collaboration carries a meaningful social mission.
A portion of proceeds from every Chimba de Smoothie sold will benefit the Vibra en Alta Foundation, J Balvin’s charitable organization dedicated to empowering young people in underserved communities throughout Colombia. The foundation focuses on expanding access to education, fostering creativity, and creating opportunities that help young people build stronger futures.
For Balvin, the project represents more than a promotional partnership—it is another example of how artists can leverage their platforms to support meaningful change while celebrating their cultural roots.
More Than Music
Over the years, J Balvin has become one of the most recognizable ambassadors of Colombian culture on the global stage. From fashion and mental health advocacy to entrepreneurship and philanthropy, the “Mi Gente” hitmaker continues to redefine what it means to be a modern Latin superstar.
With the launch of the Chimba de Smoothie, Balvin has once again found a creative way to merge culture, community, and global visibility—serving Colombian pride one colorful cup at a time.
